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What exactly is personal data ?

DATA
 

WHAT EXACTLY IS PERSONAL DATA?

Personal data is any information relating to an identified or identifiable natural person. Here is what counts as personal data, what does not, and which categories are sensitive.

01
 
DEFINITION

Any information relating to an identified or identifiable natural person: name, online identifier, contact details, and so on. Identification can be direct (e.g. first and last name) or indirect (e.g. a combination of an order number, an email address and an IP address).

02
 
CONCRETE EXAMPLES
Identifiers and contact details
Last name, first name, postal address, email, phone.
Order data
Order number, return/support number (RMA), cart identifier, purchase history.
Technical references linked to the customer
Machine model, serial number, year/model when tied to an account.
Online identifiers
IP address, session identifiers, cookies.
Payment
Payment information (IBAN, last 4 digits of the card) processed via a secure provider.
Media
Photos/videos sent for a diagnosis if they make it possible to identify you.
03
 
WHAT IS NOT PERSONAL DATA
Anonymized data
Statistics where identification is made impossible (e.g. overall return rate by category).
Purely technical data
An isolated product reference (SKU) is not personal; it becomes personal in an order line linked to a customer.
Company data
A company name alone (excluding sole traders) when no natural person is identifiable.
04
 
SO-CALLED "SENSITIVE" DATA
KEEP IN MIND
Certain categories benefit from enhanced protection (health data, political opinions, religion). We do not collect this information when you order spare parts.
05
 
FREQUENTLY ASKED QUESTIONS
Is my order number personal data?
Yes, because it is linked to your account and your contact details.
Is a product reference (SKU) personal data?
No, taken on its own. It becomes personal when it is linked to a person (e.g. an order line).
Are anonymized sales statistics personal data?
No, provided no direct or indirect identification is possible.
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